PROPOSAL
PROJECT GOAL
Create an indoor drone show for the opening of AdobeMAX , one of the largest and most respected creative conferences in the world. The show can mix drone performance with other visual arts. We want to WOW who is attending the conference, capture their imagination.
> Watch the introduction of Adobe Max 2015
COMMUNICATION OBJECTIVES
01 SHOWCASE PRODUCT - Showcase incredible creative possibilities with drones
02 BRAND AWARENESS - Drive DJi brand awareness and position it as the leading drone brand for creators
03 CREATE BUZZ - Generate buzz / amplifying the show through owned channels, social media and PR.
02 BRAND AWARENESS - Drive DJi brand awareness and position it as the leading drone brand for creators
03 CREATE BUZZ - Generate buzz / amplifying the show through owned channels, social media and PR.
EXECUTIONAL MANDATORIES
01 PRODUCTS - Products that can be used for the show: Phantom 4 and Inspire 1 (if needed)
02 BRANDING - Branding should be featured in the show.
03 LEVERAGE
Drone show should leverage Adobe Max stage. Dimensions are not available yet. Large screens will be available on stage (see reference image below)
Drone show should leverage Adobe Max stage. Dimensions are not available yet. Large screens will be available on stage (see reference image below)
RESEARCH & INSPIRATIONS